Google My Business is one of the key tools to help promote your business. This guide will help show you the main areas to focus on if you want to optimise your Google My Business listing and dominate local search in 2022.
Before you move on to our advanced Google My Business tips, it’s important you get the basics right.
1. Check all your details are displayed and up-to-date, including:
- Dealership name
- Phone number
It’s also important that the information is exactly the same as it is on your website – Google wants to know they are sending people off to the right place.
2. The next thing to focus on is your business category.
Google provides a long list of categories in a drop down box. When choosing your category, be as specific as possible.
3. Add your opening hours.
Google wants to see that information because people searching for you want to know if you’re open and if they can visit your business. Not only this but 96% of customers are more likely to visit a business that has its operating hours on its profile.
Add in ‘Special Hours’ to update your hours for any upcoming holidays, such as Bank Holidays, to let your customers and potential customers know you’re open.
4. Add photos to your profile.
Listings with photos are twice as likely to be considered reputable and get 35% more clicks.
Advanced tips for improving your Google My Business profile
Now you’ve got all the basics right, it’s time to move on to the more advanced steps that will take your dealership’s Google My Business profile to the next level.
1. Google My Business posts
Google My Business posts allow you to update your profile with blog-like posts, which will show at the bottom of the profile. If you’ve got an event coming up, you’re planning a product launch or sale, or you want to share information about anything related to your business, share it as a post!
Creating and sharing posts in this way allows you to include keywords that people looking for businesses like yours might be searching for, helping your profile show up in their search results.
Keep in mind that posts expire after 7 days so post regularly!
2. Google My Business Description
Add up to 500 words about what you do and the products and services you offer. You can also add links to specific products and services on your website. Adding additional information provides a better experience for the person viewing your profile and helps the right people find you.
3. Text messaging
56% of those surveyed would rather message than call customer service. Google My Business now gives customers to message your dealership directly.
It’s important you rely to any messages as promptly as possible – Google will show an average response time in your listing and customers may be put off contacting you if they have to wait a long time for a response.
4. Google My Business Insights
Insights provides valuable data, including who visits your profile, when, what they click on, and when they call you. Access to this information will help you to plan accordingly. If, for example, you get most of your service booking phone calls on Monday mornings, you might need to hire extra staff to cover the busy time, or have more team members ready to take calls.
Taking advantage of all the data Google provides about your profile will help you become a better local marketer.
5. Customer reviews
Good reviews help build trust for your business. If a customer sees that your business has no reviews, or mostly negative ones, they aren’t likely to contact you. In fact, 90% of customers read online reviews before visiting a business and 72% say positive reviews are more likely to make them trust a local business more.
So ask your customers to leave reviews and make sure you respond to them all, even if they’re negative.
6. Voice search for local
Voice search is when someone says, “Hi Google, find me a service and MOT centre near me”, and Google then responds with the search results.
The use of voice search is growing and it’s transforming how people interact with their digital devices. In fact, voice-based shopping is set to soar to $40 billion by 2022.
So make sure your profile is easy to navigate by voice search – ensure all the information is clear and accurate. Adding in lots of references to local landmarks will also help voice searches find you, as people often search for businesses close to other landmarks.
Now you’ve read our top 6 advanced Google My Business tips for automotive dealers in 2022, if you need help setting up your My Google Business profile, or you want to ensure its fully optimised ready to hit the ground running in the new year, get in touch. Our team of local marketing and Google My Business experts are ready and waiting to help!