Dealer marketing has changed before. We were there every time.
Built for where dealer marketing is heading.
Twenty years working alongside UK dealers and dealer groups, through every shift in how customers find and choose them. Print to digital. The first email campaigns. Websites, social, the move to selling online through COVID. And now AI. We help dealer groups get ahead of each change, not catch up to it.
Buyers arrive with the research already done.
The dealerships on their shortlist won before anyone else knew they were looking.
Twenty years
of dealer marketing.
Every shift, alongside you.
We have spent twenty years working alongside UK dealers and dealer groups, growing their business through every change in dealer marketing. We were building dealer email campaigns when most groups had not sent one. More than once, we have been alongside groups as they grew from three dealerships into seventeen-site multifranchise businesses, through to acquisitions by some of the industry's biggest names. Every one of those groups started small. Whether you run one dealership or twenty, the work is built the same way: around your business.
Read the full story
Then we stepped out and spent two years working with AI every day, in industries where it was already changing how brands connect with people. Learning what it can really do for creative, content and the customer journey. Not as a feature to talk about, but as part of how we work.
Put those two things together and dealer groups get marketing that is more personal, more visible and more effective at reaching customers wherever they are looking.
"Twenty years alongside dealers taught me one thing that has never changed: the groups that move early on each shift do better than the ones that wait. AI is the biggest shift yet, and it changes by the week, so I have spent the last two years working with it every day. Now I am bringing that back to the industry I know. That is what Kee is for." Michele McKee, Founder, Kee Studio
What we do
01
Creative, campaigns and brand
There is a difference between having a digital presence and creating a digital experience. We live in the second one. Unexpected imagery, video that earns attention, campaigns that make people feel something when they see your brand. From brand identity through to campaign and content, we build the whole picture and make it stand out.
02
Email and lifecycle marketing
Email that customers look forward to reading, because the content is visually engaging, relevant and personal. From conquest campaigns and welcome journeys through to service reminders, aftersales, accessories and event sign-ups, we build campaigns that keep your group front of mind across the full ownership journey. Twenty years of automotive email experience, applied to every send.
03
Search, AI visibility and local
Buyers shortlist dealers through ChatGPT, Gemini and other AI tools before they contact anyone. Google has moved to AI mode. We build SEO, AEO, GEO and Google Business Profile together as one strategy, so your group shows up wherever buyers are looking.
04
Events, websites and landing pages
Events, launches and the moments that happen in person matter more as everything else goes digital. An AI answer cannot put someone behind the wheel. We build the event campaigns, sign-up journeys and purpose-built pages that fill the room, and the websites and landing pages that work just as hard the rest of the year. Better content and clearer customer journeys, on your platform or built alongside it.
05
Social content and storytelling
Content that shows the people, the expertise and the reasons a customer should choose your group. Fresh, human and worth following. Built around your voice, your team and the communities your dealerships are part of.
06
Data, reputation and retention
Your customer data has more value in it than most groups are currently getting out, and adding more systems often fragments it further. We join the dots, so your data delivers intelligence back to the business. The right message to the right customer at the right moment builds loyalty that lasts, and we build the data strategy, reputation management and retention mechanics that make it happen consistently.
Questions we get asked
What makes Kee Studio different from a general digital agency?
Twenty years working alongside dealer groups and manufacturer brands through every shift in dealer marketing, from print to digital, email, websites, social and now AI. The people with the experience do the work. We have been alongside dealer groups through serious growth more than once, from a handful of sites to seventeen and beyond. And we can offer dealer groups something most agencies cannot: creative, content and search visibility built for where customers are looking now, not where they were.
We are tied into our current website platform. Can you still help?
Yes. Email, search visibility, social content, landing pages, campaign creative and data strategy all sit outside your website platform or DMS. We work with what you have and start where the opportunity is.
Do we need to commit to a big project to work with you?
No. Start with one piece of work where you want a fresh approach or a specific capability. We bring all our experience to every brief. Work that earns the next brief, every time.
What is AEO, GEO and how are they different from SEO?
SEO gets your dealership found in traditional search results. AEO, answer engine optimisation, structures your content so AI tools can read it and cite it when someone asks a question your dealership should be answering. GEO, generative engine optimisation, makes sure your group appears in the AI-generated answers now at the top of Google and inside tools like ChatGPT, Claude, Gemini and other LLMs. Buyers are using these to research and shortlist before they ever visit a website. All three matter and we build them together.
Why does Kee talk about demand rather than leads?
Short-term lead spikes are getting more expensive every year, and chasing them is not a strategy. The shortlist is decided before the enquiry exists, so the sustainable game is building demand: consistent visibility, a brand customers recognise and trust, and marketing measured on revenue impact rather than vanity metrics. Groups that own their demand pay less for every enquiry and keep more of every customer.
How does Kee Studio charge for its work?
No tie-ins. No retainers. You brief us on one piece of work, we price it clearly upfront and get on with it. Large or small, one brief or an ongoing relationship, the terms are the same. Lead the brief yourself or hand it to us entirely. Work that earns the next brief, every time.
You mention AI skills. What does that mean in practice?
AI is part of how we work every day. It makes our creative sharper, our content more consistent, our search visibility stronger and our use of customer data more precise. The tools keep developing and so do we. It shows in what we produce.
How do we get started?
Book a free fifteen-minute call or send us a message. Tell us what you are working on or where you want to improve. We will come prepared and make the time count.
Another shift is here.
Let's get your group ahead of it.
Or drop us a note