Social
Social content
The feeds are where buyers scroll and search now. Content made to get your dealership seen, and followed.
Coming soon
Dealer marketing / Kee / Winchester
Be the dealership buyers choose. Every time.
Marketing for how car buyers choose now.
Your customers see a lot of car marketing, and most of it blends into the background. We make the imagery, content, motion and campaigns that catch the eye and stay with them, so your dealership is the one they stop for, engage with and buy from.
Every car buyer scrolls past dozens of dealerships. Make yours the one they stop for.
Work worth
pausing on.
Car buyers are spoiled for choice and short on attention. The dealerships they remember gave them something worth looking at. A photo that made them stop. A video watched to the end. An email they were glad to open. That is the work we love making. Years in the motor trade taught us what a dealership needs and how its customers think. All of it goes into making something worth their time.
The thinking behind the work"Car marketing should move people the way the cars do. Most of it sits still and says little, and customers have moved on while it stayed the same. We make work that moves, and that makes people feel something, so a dealership is the one people notice now and choose next." Michele McKee, Founder, Kee
What we do
01
Creative, motion and brand
There is a difference between having a digital presence and creating a digital experience. We live in the second one. Unexpected imagery, motion graphics and video that earn attention, campaigns that make people feel something when they see your brand. Movement gets watched where static gets scrolled past, and most dealership marketing is still standing still. From brand identity through to campaign and content, we build the whole picture and make it stand out.
02
Email and lifecycle marketing
Email that customers look forward to reading, because the content is visually engaging, relevant and personal. From conquest campaigns and welcome journeys to service reminders, aftersales and event sign-ups. We build email that keeps your group front of mind across the full ownership journey. Decades of automotive email experience, applied to every send.
03
Search, AI visibility and local
Buyers shortlist dealers through ChatGPT, Gemini and other AI tools before they contact anyone. Google has moved to AI mode. We build SEO, AEO, GEO and Google Business Profile together as one strategy, so your group shows up wherever buyers are looking.
04
Events, websites and landing pages
Events, launches and the moments that happen in person matter more as everything else goes digital. An AI answer cannot put someone behind the wheel. We build the sales event campaigns, launch days and sign-up journeys that fill the room. Then the websites and landing pages that work just as hard the rest of the year. Better content and clearer customer journeys, on your platform or built with it.
05
Social content and storytelling
Content that shows the people, the expertise and the reasons a customer should choose your dealership group. Fresh, human and worth following. Built around your voice, your team and the communities your dealerships are part of.
06
Data, reputation and retention
The data you already hold has more value than most groups get out of it. Adding more systems often fragments it further. We join the dots, so your data delivers intelligence back to the business. The right message to the right customer at the right moment builds loyalty that lasts. We build the data strategy, reputation management and retention mechanics behind it.
From the studio
Made for you,
Made for you,
not reused.
A few of the stand-out things we do for dealer groups, from social to email to motion. Each one made for your dealership, never off a shelf.
Email
Email campaign work
Sale and event emails, written and designed in-house. Built to be opened, not deleted.
Coming soon
Motion
Motion and video
Animated posts, campaign films and product motion. Made to stop the scroll.
Coming soonWant a piece made for your dealership? Tell us what you need.
A free check
Get your free check
Can a car buyer find you first?
The shortlist is now written in search results and AI answers, and both favour dealer sites that are fast, clear and properly structured. Most are not, and they lose enquiries nobody ever sees. We will run a quick check on yours, no charge, and tell you where you stand.
A typical dealer site
38Performance
85Accessibility
77Best Practices
52SEO
A Kee-optimised site
99Performance
100Accessibility
100Best Practices
100SEO
A quick look at your scores and how the AI tools answer for you. Fifteen minutes, no pitch.
Questions we get asked
What makes Kee different from a general digital agency?
Decades of experience across dealer groups, manufacturer brands, OEM campaigns and rebrands, paired with the modern digital and search skills the trade now needs. The people with the experience do the work. We have worked with dealer groups through serious growth more than once, from a handful of sites to seventeen and beyond. And we can offer dealer groups something most agencies cannot: creative, content and search visibility built for where customers are looking now, not where they were.
We are tied into our current website platform. Can you still help?
Yes. Email, search visibility, social content, landing pages, campaign creative and data strategy all sit outside your website platform or DMS. We work with what you have and start where the opportunity is.
Do we need to commit to a big project to work with you?
No. Start with one piece of work where you want a fresh approach or a specific capability. We bring all our experience to every brief. Work that earns the next brief, every time.
What is AEO, GEO and how are they different from SEO?
SEO gets your dealership found in traditional search results. AEO, answer engine optimisation, structures your content so AI tools can read it and cite it when someone asks a question your dealership should be answering. GEO, generative engine optimisation, makes sure your group appears in the AI-generated answers now at the top of Google and inside tools like ChatGPT, Claude, Gemini and other LLMs. Buyers are using these to research and shortlist before they ever visit a website. All three matter and we build them together.
How does Kee charge for its work?
You brief us on one piece of work, we price it clearly upfront and get on with it. Large or small, one brief or an ongoing relationship, the terms are the same. Lead the brief yourself or hand it to us entirely. Work that earns the next brief, every time.
How do we get started?
Book a free fifteen-minute call or send us a message. Tell us what you are working on or where you want to improve. We will come prepared and make the time count.
Start with one brief.
We'll earn the next.
Or drop us a note