We know dealer marketing inside out. We know what is coming next.
Built for where the industry is heading.
Decades inside UK automotive retail across dealer groups, manufacturer brands and retail teams. Two years working with AI outside the industry, learning what works. Back to apply both for dealer groups who want to move first.
Search has changed. Buyer behaviour has changed.
Most dealer marketing has not.
That gap is where your next customers are going.
Automotive retail,
inside and out.
And what comes next.
We have worked inside UK automotive retail for decades. Dealer groups, manufacturer brands, OEM campaigns, retail teams. We know how franchise groups operate, wha dealers need from their marketing and what actually drives real engagement and enquiries .
We spent two years working outside automotive, going deep on AI where it was already doing the work. We came back with something specific to offer: genuine AI capability embedded in how we work. It shows in the content, the search visibility, the use of customer data and the creative. The customer experience that dealer groups can now deliver is significantly better than where most of the market has settled. That gap is the opportunity.
The best dealer groups are already moving on this. We are here to help them go further.
"Coming back, the opportunity was clear. Decades of automotive experience, now with AI skills genuinely embedded in how we work. We can raise the bar on what dealer marketing delivers for customers and their experience, and we cannot wait to deliver it." Michele McKee, Founder, Kee Studio
What we do
01
Creative, campaigns and brand
Too much dealer creative blends into the background. We push against that. Unexpected imagery, video that moves people, campaigns with a point of view. Quality over volume, and work that feels fresh rather than familiar. Every brief is built from scratch. No templates, no reused thinking.
02
Email and lifecycle marketing
We have sent hundreds of thousands of automotive emails and we know what works. The kind customers actually read, because the content earns their attention. From conquest and nurture to service reminders, accessories, aftersales and event sign-ups, we build programmes that keep your group front of mind across the full ownership journey.
03
Search, AI visibility and local
Google has switched to AI mode. Buyers are researching with ChatGPT, Gemini and other LLMs before they ever visit a website. If your group is not visible in those results, you are losing ground your current analytics will not show you. We build SEO, AEO, GEO and Google Business Profile as one joined-up strategy so your dealerships show up wherever buyers are looking.
04
Websites, landing pages and events
We work with what you have or build what you need. A page optimisation, a high-converting event or launch page, a campaign microsite or a full site built to perform in both traditional and AI search. Content that converts, imagery and video that engages, and customer journeys that feel human rather than transactional.
05
Social content and storytelling
People buy from people, and the best dealer social shows that. Not just stock and offers, but the team, the expertise, the moments that make your group worth following. We create content that is genuinely engaging, visually fresh and built around the community your dealerships are already part of.
06
Data, reputation and retention
Your customer data is one of your strongest assets and most dealer groups are not getting close to its full value. We build the data strategy, reputation management and retention mechanics that put the right message in front of the right customer at the right time, and keep them coming back.
Questions we get asked
What makes Kee Studio different from a general digital agency?
We bring decades of experience across dealer groups, manufacturer brands, OEM campaigns and rebrands. The people with that experience are the people doing the work, not juniors learning the industry on your brief. Add to that two years of building real AI capability, and we bring something most automotive agencies cannot match.
We are tied into our current website platform. Can you still help?
Yes. We work with what you have or build what you need alongside it. A page optimisation, a standalone event or launch page, a campaign microsite or a full site. Email, search visibility, social content, campaign creative and data strategy all sit outside your existing platform. We start where the opportunity is and go from there.
Do we need to commit to a big project to work with you?
Not at all. Start with one piece of work where you want a fresh pair of eyes or a specific capability you do not have in-house right now. It might be a campaign, an email programme, a landing page or a search visibility audit. We bring the same experience and AI skills to every brief regardless of size, at a price that reflects the work, not an agency overhead. If it delivers, we talk about what is next.
What is AEO, GEO and how are they different from SEO?
SEO gets your dealership found in traditional search results. AEO, answer engine optimisation, structures your content so AI tools can read it and cite it when someone asks a question your dealership should be answering. GEO, generative engine optimisation, makes sure your group appears in the AI-generated answers now at the top of Google and inside tools like ChatGPT, Claude, Gemini and other LLMs. Buyers are using these to research and shortlist before they ever visit a website. All three matter and we build them together.
How does Kee Studio charge for its work?
No tie-ins. No retainers. You brief us on one piece of work, we price it clearly upfront and get on with it. Large or small, one brief or an ongoing relationship, the terms are the same. Lead the brief yourself or hand it to us entirely. Work that earns the next brief, every time.
You mention AI skills. What does that mean in practice?
We built real AI capability from the ground up, working with these tools in sectors where they were already well established, then brought that back into automotive marketing. In practice it means sharper content, stronger search visibility, smarter use of customer data and creative that raises the bar. The tools are moving fast and we stay at the forefront, learning and applying every day. It is not a claim. It shows in the work.
How do we get started?
Book a free fifteen-minute call or drop us a note below. Tell us where you are and what you want to improve. We will come prepared and make the time count. No commitment, no clock running.
Ready to give your customers
a better experience?
Or drop us a note