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23 May 2017

Goodwood Festival of Speed: what we’re looking forward to

If there’s one thing the Kee team like more than cakes on a Friday, it’s the Goodwood Festival of Speed. We head there every year to sample the cars we’re marketing for our customers, to gather intel on upcoming products and to get excited about what an awesome industry we work in.

Goodwood Festival of Speed

It must be really hard to market a product without sampling it. Imagine trying to sell a cake you haven’t tasted or a movie you haven’t watched. Really tricky stuff. Impossible even.

That’s why, every year, the Kee team head to the Goodwood Festival of Speed on the day before all the action for the Moving Motorshow, where we see up close and personal, in the metal, the products we’re marketing for our clients.

Nothing beats a first-hand glimpse of the cars that are readily available as well as those that are coming soon. It really helps the creative team to know what a car is like by seeing it in person, touching the materials it’s made of and speaking to the manufacturers about what makes each vehicle so special.

Since our team consists of car lovers – those that have worked for automotive magazines and those that have even interned at the manufacturer’s headquarters themselves – this really is the highlight of the calendar.

Going to Goodwood helps our copywriters find the words that best describe the cars. It helps our designers find the best angles and take our own photos of the details the manufacturers may not even mention. And it’s a chance for the whole team to bond on sharing a passion we all enjoy: cars.

The cars of the show 2017

Despite the mud, last year was incredible. BMW quite literally stole the show by having two stands at the event, and Honda had yet another fun-filled stand. Audi went all-out, as they always do, and Tesla, although small in comparison, had some of the coolest cars on show. But that was last year –: Here’s what we’re looking forward to in 2017!

This year’s theme is ‘Peaks of Performance – Motorsport’s Game-Changers’, and while we’re not really there for the racing cars, there’s a few we wouldn’t mind having a look at:

  • 1930s Grand Prix
  • Group B rally cars
  • Turbocharged F1

It’s also Ferrari’s 70th birthday, so we’re expecting something extra special from them.

Volkswagen Up! Gti

This one has seemed like a long time coming and now it’s finally here! We hope it makes an appearance at Goodwood FOS for the reason that it has been made to feel similar to the MK1 Golf Gti. It has a similar amount of power and is small enough to have a similar weight. It seems like the ultimate throwback and we want to have a go.

Volkswagen Up GTi

Audi RS 5 Coupé

We’ve always liked the A5 range. And with the A5 and S5 range being completely refreshed, all that was left was for Audi to announce the range-topping RS model. It looks fantastic, and although we’re sad to see the naturally aspirated V8 go, we have high hopes for the new turbocharged V6. Last year, the S5 really did impress in person and we’re confident the RS 5 will be no different.

Audi RS 5 Coupe

BMW M4 Coupé

Ok, so it’s only a mild facelift, but that’s exactly why we want to see it in person. What exactly has changed and how does it compare? Despite what the brands say in their press releases about how the cup holders are now 3mm wider to accommodate a venti and how the air vents now have six slats instead of four, it really helps our copywriters to see these changes in person. So come on BMW, let’s see how you’ve made a great car even better.

BMW M4 Coupé

Range Rover Velar

So we already know Range Rover are on to a winner; even the convertible Evoque was great for PR. But a model to sit between the Sport and the full-fat Range Rover intrigues us. It looks good, especially from a technology point of view, and the pricing does make the gap between the Sport and the full-size model seem less of a jump with the Velar in the middle. We just hope there’s enough room for a boot full of camera equipment and a picnic basket.

Range Rover Velar

Jaguar XF Sportbrake

An estate version of the saloon, the XF Sportbrake was at one time rumoured to not be entering production following due to the huge interest in the F-PACE. We’re glad Jaguar did make it as fast estates are cool. There’s a lot of tie-ups between Jaguar and Wimbledon for the launch, with Jaguar apparently being the ‘official car of Wimbledon’,. Either way, we hope they bring one to Goodwood so we can have a good look.

Jaguar XF Sportbrake

Honda Civic Type R

We really, really hope this one is on show. Honda’s new Civic Type R excites us quite a lot with its wild design and record-breaking Nurburgring lap time. It’s a fun car to market too because Honda always get their marketing so right. It arrives in dealerships this summer, so we expect it to be there on show, just in time for us to shout about it when it arrives.

The last Type R we marketed actually created so much interest that our client saw a huge influx of pre-orders. We’re hoping to do the same again this time round!

Honda Civic Type R

Ford Fiesta

We’re serious! The Fiesta is the UK’s top-selling car for a reason, and so the new one has a lot to live up to. There are more versions than ever before, including a mild crossover and a luxurious Vignale model as well as the mandatory ST. If this is going to continue the trend for the UK’s top-selling car, we want to make sure we know why.

Ford Fiesta

SKODA Kodiaq

A little late to the SUV party are SKODA. Still, with the Karoq being announced recently, we want to know what SKODA have planned for their SUV division. Everything looks promising from what we’ve covered, but can SKODA’s reputation help it beat some of the big SUV players? We want to take a look to find out.

SKODA Kodiaq

Kia Picanto

Particularly the GT-Line S. We’ve done a lot with the launch of the all-new Picanto recently, but we’re yet to have a go with one. The GT-Line S is the range-topper and has taken most of the attention for the range. It looks fun, so we want to take a look.

Kia Picanto

Anything from Tesla

Last year they had the Model S and Model X. We don’t think the Model 3 is ready to be displayed to the public yet, but we always like to visit the Tesla stand regardless. All the models always get a lot of attention, which is why we go on the Thursday, when the crowds are slightly smaller. The forward thinking and technology of all Tesla models is seriously impressive, and it’s not until you try one that you really appreciate where the future of automotive is possibly heading.


So there you have it! We’ll be there this year, as always, with our cameras, so be sure to check out our Twitter for live updates and pop back to our blog for a mega gallery of photos. If you’re headed to Goodwood Festival of Speed, we’ll see you there!

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