Automotive content marketing
More than just blogs. The main reason your customers keep coming back
Content that converts
A website without content is like a showroom without cars. First-rate and fresh content is essential for the success of your website and is often ignored by dealers because of the time and dedication it takes to get right.
Content not only communicates with your customers, but it helps your website to be found by search engines. And the more high-quality content you have, the more likely it is your business will be on page one of the search results.
Content marketing cannot be ignored. With SEO evolving into a more natural landscape and with voice search relying on content for answers, now is the time to evaluate your content marketing strategy.
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While content marketing costs 62% less than outbound marketing, it generates more than three times as many leads.
Why you need Kee content marketing
Relying on a database of information is not a long-term solution. The only way to truly rank above all your competitors is to have unique, high-quality content.
Content marketing is not a hard sale, but one that leads to higher quality conversions. Giving your customers all the information they need makes them feel like they are choosing when to convert.
Targeting the whole funnel
We don’t just write blogs. We craft content that targets the entire conversion funnel from research to decision to conversion across a range of pages.
A page of content should never just be uploaded and forgotten. It can be repurposed and used across a range of other marketing channels, such as emails and social media, as well as to support your overall SEO strategy.
Lower Bounce Rates
Your web page has just five seconds to make an impression before a user leaves. Good content marketing reduces the risk of your potential customers going to your competitors and keeps them on your site.
Create a page that answers your user’s intent and they will be back. If you always provide high-quality content, they won’t be tempted to visit any other website.
Content marketing is one of the most versatile forms of communication and is currently widely overlooked.
Quality and quantity
In 2017, our team created over 1,700 pages of content, amounting to over 1,190,000 words. That’s a lot of pages and they gave our clients a greater chance of being found by search engines.
Our team of copywriters all come from an automotive background. We only hire the best writers that have experience in automotive journalism or dealer experience, or who have worked for manufacturers directly.
But it’s not just about quality. Content marketing demands quantity, which is why we create anywhere between 50 and over 250 pages per month for individual clients. The more, great content there is on your site, the more likely your dealership is to be found, and the more likely your customers are to convert.
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In 2017 our team created 1,700 pages of SEO-focused, repurposable content across 14 brands.
Repurpose content into greater things
Content marketing isn’t about writing a page, uploading it and waiting for search engines to find it. Content can be repurposed into other areas of digital marketing making it a truly cost-effective marketing medium.
Sharing your own, valuable content across your social media platforms will not only generate interaction, but will also invite a new stream of traffic to your site.
Send your content to those most likely to convert. Content marketing can be used in your email marketing to deliver relevant information to customers who want it most.
Reduce the cost of your AdWords campaigns by linking to a higher quality page. The result is a lower CPC and a higher dwell time.
Content marketing is the perfect addition to your overall SEO strategy. By refreshing outdated content and creating new pages that create strong internal links and attract new external links, your web presence can really be boosted.
We have worked with some of our clients since 2005 and supported them on their journey.
Why you should work with Kee
First, we learn what it is you want from your website. Then, we evaluate your existing content and put together a strategy for your existing and new content.
Written only by automotive experts with flawless English and exceptional knowledge about the industry, nothing comes close to the quality of Kee content.
Every page has a purpose. Every page has conversion in mind. Every page is as good as the last. A strong content marketing strategy is why our clients request hundreds of pages every month.
Brands we know & work with
We work with a large range of brands. Some are big, some are even bigger.
Isn’t it time your content was king?
Request a free content audit or let us show you what we can do
Send us your current website, and we’ll send you a free content audit or a free sample
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